Avoid link directories that link to all sorts of websites

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

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Ridiculous rules about comment spam

If you don't grow, you could be in trouble. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. If you want to become a Google SEO expert, you can follow an SEO course from a third-party provider and get certifiedThere is a …

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Quality over quantity when it comes to web 2.0

This allows you to target bigger keywords with higher search volumes and really start growing your monthly traffic. By browsing blogs and forums, you'll have a direct route to these questions being asked in real time. Website and directions are available with a click, meaning local entries are probably going …

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Education is the best legacy when it comes to offsite SEO

For example, you might be running two distinctly designed versions of a page that has identical content between those versions. The faster your site, the more Google will favor it. There's a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you …

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Answered - your burning questions about content

Optimise And Take Advantage Of Inbound Links - To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. After all, if the answer to a question can be supplied directly in Google, why would the user then …

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Things your competitors know about keyword density

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Actionable tips on social media and Instagram

Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those …

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Remember that analysis make the web go round

Having unrelated content in this location can introduce noise that might affect search engine indexing. Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. If …

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Dealing with Google negativity in relation to rankings

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on …

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Unexpected ways citations can impact your marketing efforts

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). You need to figure out your customer's path to purchase (the buyer's journey), before …

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Repurpose old rankings

Content (i.e. in depth articles) react much more positively to links. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. AB testing starts with a control or initial marketing scenario. I couldn't begin to think I could afford …

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All you wanted to know about widgets but were afraid to ask

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Use link baits to grab people's attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Fast …

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Reasons why you cannot learn html well

Description - This text is a description of the page's content. It can come from your page's meta description (if populated) or it can be pulled from within the page's content itself. I have found Google will normally adhere to what you have set up as a meta description if it …

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Session IDs and URL Variables

SEO (Search Engine Optimisation) is a method of using a number of certain keywords, titles and pages on a website to help make it more visible, whenever anyone using a search engine enters those certain keywords. Users are able to form audiences because they have things in common. Higher rankings …

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Taboos about indexed pages that you should know

A catchy tagline identifies a brand and then stays with it over successive campaigns. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Hell hath no fury like a bloated web page after …

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Understanding reporting

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. By taking the time to make sure your on-page optimization is spot on, you are taking the content that you have spent so much time on and …

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