Things your competitors know about keyword density

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Dealing with Google negativity in relation to rankings

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on …

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Unexpected ways citations can impact your marketing efforts

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). You need to figure out your customer's path to purchase (the buyer's journey), before …

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