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Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those …

Having unrelated content in this location can introduce noise that might affect search engine indexing. Consumers will expect consistent, positive experiences when they access websites, whether from a desktop computer, tablet, or mobile device. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. If …

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