Unexpected ways citations can impact your marketing efforts

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). You need to figure out your customer's path to purchase (the buyer's journey), before …

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Repurpose old rankings

Content (i.e. in depth articles) react much more positively to links. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. AB testing starts with a control or initial marketing scenario. I couldn't begin to think I could afford …

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All you wanted to know about widgets but were afraid to ask

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Use link baits to grab people's attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Fast …

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Reasons why you cannot learn html well

Description - This text is a description of the page's content. It can come from your page's meta description (if populated) or it can be pulled from within the page's content itself. I have found Google will normally adhere to what you have set up as a meta description if it …

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Session IDs and URL Variables

SEO (Search Engine Optimisation) is a method of using a number of certain keywords, titles and pages on a website to help make it more visible, whenever anyone using a search engine enters those certain keywords. Users are able to form audiences because they have things in common. Higher rankings …

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Taboos about indexed pages that you should know

A catchy tagline identifies a brand and then stays with it over successive campaigns. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Hell hath no fury like a bloated web page after …

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Understanding reporting

Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. By taking the time to make sure your on-page optimization is spot on, you are taking the content that you have spent so much time on and …

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