Start by conducting your benchmark research

Other people might just have a list that they send out important updates to. It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is …

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Avoid link directories that link to all sorts of websites

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

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Unexpected ways citations can impact your marketing efforts

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). You need to figure out your customer's path to purchase (the buyer's journey), before …

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